AI Insights · Timothy · July 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps in Australia Q2 2023
In Q2 2023, HelloFresh, Youfoodz, EveryPlate, Dinnerly, and Vivino showed varied performance in downloads, active users, and revenue on a unified platform in Australia.
During Q2 2023, the leading Delivered Meal Kits and Specialty Foods applications in Australia exhibited diverse trends in weekly downloads, active users, and revenue. Here’s a closer look at the performance of HelloFresh: Meal Kit Delivery, Youfoodz: Custom Meal Plan, EveryPlate: Cooking Simplified, Dinnerly: Meal Kit, and Vivino: Buy the Right Wine.
HelloFresh: Meal Kit Delivery saw a relatively stable trend in weekly downloads, fluctuating between 5K and 6.2K. Their weekly active users showed a slight decline from 173.9K at the end of March to around 155.3K by end of June.
Youfoodz: Custom Meal Plan experienced more variability in weekly downloads, peaking at 6.2K in the week of May 22 but dropping to 3.4K by the end of June. There was no available data for weekly active users and revenue.
EveryPlate: Cooking Simplified had a modest performance in weekly downloads, fluctuating between 1.5K and 3K. The app’s weekly active users showed consistent engagement, remaining around the 18K-20K range throughout the quarter.
Dinnerly: Meal Kit saw a steady increase in weekly downloads, peaking at 2.1K in the week of June 5. The app maintained a steady number of weekly active users, hovering around 28K-30K.
Lastly, Vivino: Buy the Right Wine demonstrated a notable increase in weekly revenue, rising from $9 in late March to $347 by mid-June. The app also had a consistent trend in weekly downloads with a peak of 1.8K in mid-June, and weekly active users increased from 4.8K to 5.8K over the quarter.
These insights are based on data from Sensor Tower. For more detailed analysis, visit their platform.
